Our Journey

Decades of Innovation, from transforming automotive operations to pioneering clean energy solutions.

1999

PrimeKey Founded

In 1999, PrimeKey Pty. Ltd. (PrimeKey) was formed to purchase the intellectual property of a time and task management software program. The development of this software program started in 1987 by way of PC "macro's" and is currently known as PrimeKey CRM.

2002

Autam Task Manager Launch

In 2002, the single-user version, called "Autam Task Manager" was launched; however we soon realised we needed a multi-user version.

2004

Cebit Sydney - Multi-User Launch

In 2004, at the biggest trade show in the Southern Hemisphere - Cebit in Sydney - the multi-user version of PrimeKey CRM was officially launched.

2005

ANZA TECH Conference, Silicon Valley

In 2005, PrimeKey once again attended the Cebit trade show in Sydney and was also one of Western Australia's 10 most promising ICT companies who attended the ANZA Technology (ANZA TECH) Conference in Silicon Valley, California. This was enabled by the then Western Australian Ministers for State Development; the Hon. Clive Brown and the Hon. Alan Carpenter who also participated in the mission to Silicon Valley.

2008

Pioneering Hydrogen Generation

Initiated development focused on the low-cost production and utilisation of hydrogen for power applications, with the first prototype built in December. Drawing insights from Nikola Tesla's patents, the Colorado Notes, and the work of other pioneering inventors, this knowledge was incorporated into three successive prototype upgrades over the following years.

2014

WorkflowPoint.NOS Launch

WorkflowPoint.NOS was commercially launched as a comprehensive workflow automation platform for the automotive industry. Novus Glass Australia became the first major client.

2022

Granted consent to Google LLC

As the owner of the relevant trade mark, PrimeKey granted Google LLC consent to register their PINPOINT trademark in Australia, enabling the use of this technology to support journalists and advance journalism, in connection with Australian trade marks 2081940 and 2162763.

2026

Continued Growth & Success

WorkflowPoint.NOS has processed over 200,000 jobs across 90+ branches. Expanded client base to include RACWA (Royal Automobile Club of Western Australia).

2026 and beyond

ZeroCFI Energy Initiative

Having completed the engineering design phase, our objective is to manufacture, assemble and validate an innovative high yield hydrogen electrolyser and then build a hydrogen generation power plant. As the development and integration partner, our immediate focus is to validate the electrolyser technology and test it as a proof of concept power source for heavy vehicles, eliminating the need for potentially hazardous hydrogen storage tanks.

Innovation in Action

From laboratory research to real world applications

Green Hydrogen Laboratory
Electrolyzer Technology

Looking Ahead

As we continue our journey, PrimeKey remains committed to pushing the boundaries of innovation in clean energy and advanced technology. Our ZeroCFI Energy test vehicle will be used to showcase the viability of hydrogen technology for zero pollution transportation.